Growth Company Marketing

There are two aspects to the help we can provide to growing businesses:

  1. We work with you to create your marketing strategy and devise a costed implementation plan to achieve it.
  2. We work with you to make it happen, doing as much or as little as you need.

Step 1: Marketing Audit, Strategy & Implementation Plan

With all the exciting opportunities facing growing companies, one of the first tasks is to work with you to establish your specific goals, business priorities and to set marketing targets to help focus your efforts to best possible effect.

During this process we will challenge your assumptions, review the market in which you operate, including competitor activity, as well as audit your brand profile in the key media in which you need presence including the Internet.

From this marketing audit we then draw up a marketing strategy setting out:

  • Your business goals
  • The contribution of marketing in helping to achieve these goals
  • Where to focus your resources
  • Your products/services, their target markets, key media to reach them and value propositions for each
  • Budget and implementation plan to achieve your targets

Step 2: Making it Happen: On-Going Marketing Support

Growing companies often do not have extensive budgets with which to implement all the marketing activities that they would like. Therefore we suggest scoping your options and creating a plan that will ensure the fundamental building blocks of effective marketing are in place, at the pace you can afford.

Depending on your business model, the rate of growth you are aiming for and the specific challenges and opportunities your business faces, your implementation is likely to encompass a selection of the following marketing tactics:

  • Logo/name/brand development (this may encompass development of a new identity, key document templates, printed stationery and online media)
  • Search engine marketing - keyphrase identification, adwords and affiliate marketing
  • Website audit - ensuring content and structure converts visitors to customers
  • Customer communication - engaging with your audience through brochures, leaflets, enewsletters, online surveys, etc.
  • Media analysis - identifying, buying, advert creation and campaign tracking
  • Other direct response options and telemarketing
  • Database set up and management
  • Client/channel profiling and research
  • PR, events and sponsorship
  • Planning, analysis and reporting

Personalised Growth Plan

No two businesses are exactly the same so no marketing plan for growth is exactly the same. For a growth marketing plan that focuses on your business requirements contact Gillian Angel. We are always happy to meet with you and discuss your objectives and the specifics of how we would approach helping you meet them.