Online advertising overtakes direct mail
October 5, 2007 
Online advertising has seen greater than expected growth in the first six months of 2007 with spend topping £1.3 billion.
Figures published this week by the Internet Advertising Bureau (IAB) and PwC reveal online advertising has grown 41.3% in the first six months of 2007.
With a 14.7% market share, online advertising now outstrips direct mail which stands at 11.8%.
While the total UK advertising sector grew by 3.1% in the first half of the year overall, UK media expenditure would have fallen by 1.9% (£147 million) without online's contribution.
Guy Phillipson, chief executive, IAB adds "90% of internet users are on broadband now and nearly 40% are using wireless. We’re also seeing women and the over 50s spending far more time online, which makes the internet a very attractive medium to a broader set of advertisers."
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