*Clarity In Marketing

Fed up with us coming last at tennis/footie/bobsleighing! Even our British summer is turning out to be a complete wash out. Well hang your head in shame no more – inclimate weather and poor performance on the field means we excel in other areas.

According to the Chartered Institute of Marketing (Digital Media Course 05 July) we Brits are world leaders at... slumping in front our PCs and surfing the net! We spend more time than any other nation at it - 50 days a year to be exact. That’s almost as much time as we spend slumped in front the box (which we are also pretty good at).

And we do like our gadgets - mobile phone penetration in the UK is over 100% (hands up all those of you who keep more than one) and we are second only to Japan in our love of sophisticated models and functionality such as bluetooth.

What does this mean for marketers?

In a word Brandwidth. There are so many new and exciting ways to reach your target audiences, SMS and proximity marketing, social blogs, viral marketing, the list goes on. Maybe its time to review how your customers spend their time when its raining outside...

Find out what your customers do in the rain, ask Clarity In Marketing about our Audience Audit.