*Clarity In Marketing

The explosion in popularity of online video has arrived hand-in-hand with an increase in the possibilities for advertising to accompany it. The Internet Advertising Bureau (IAB) has put together a video marketing handbook to provide an overview of all the current opportunities for advertisers in this exciting space and offer an insight into the future of the format.

Video advertising on the internet isn’t new, but the volumes and the variety of different formats available is increasing considerably. Many websites already carry video advertising which is usually in the form of pre-rolls or other forms of moving image using, for example, Flash technology.

However, within the next few years one of the major differences will be an increasing amount of video advertising presented in and around other video content. This could be programming from existing broadcasters, made for broadband, branded content and even user-generated content (UGC).

Download the full handbook from the IAB website