*Clarity In Marketing

A recent survey by MediaPost.com of 500 US men aged 18-34 found that the Internet is far more essential to their daily lives than TV.

• nearly 70% said they could not live without the Internet (only 30% said the same about TV)
• 40% said they use the Internet for 22 hours every week, often for entertainment and socializing
• 60% said they notice online ads
• nearly half said they have purchased a product as a result of an online ad
• two-thirds said they own a smart phone
• 25% surf the Web from a mobile device

The survey also found that not only does humour rank among the top video preference, but men were also more receptive to ads that were incorporated into contests or had interactive components.

*Clarity In Marketing works in a range of sectors helping business to grow through:

• consumer research to provide insight into what your customers really think and really want
• developing sound strategic marketing plans to deliver you goals with the resources available to you
• developing creative on and offline campaigns to deliver revenue growth.

To find out how we have helped our existing clients and how we can help your business thrive in the recession contact Gillian Angel on 020 7520 9404.