*Clarity In Marketing

The Internet Advertising Bureau (IAB) has produced a free handbook detailing all of the latest and advanced techniques marketers should be aware of - all explained in a simple, frank manner.

Search marketing is the largest form of internet advertising and has become a significant medium in its own right worth over £1.5 billion in the UK alone. It now has a fundamental place in the marketing mix, yet it can still be a confusing format to understand because it is constantly evolving.

Here's some interesting search marketing facts from the handbook:

• Between July 06 – June 07 paid for search became a £1.4 billion pound medium in the UK, accounting for 57.1% of the total amount of money spent on online advertising.
• In July 2007 28m people visited a search engine in the UK and 26.2m of these clicked through onto a site.
• This equates to 90% of the internet population visiting a search engine and 83% clicking through. 
•  There were 1.4bn search queries carried out in the UK in July 2007.
• On average, there are 3.3 click throughs per search session.
• Search revenues in the first half of 2007 reached £762m

Download the Advanced Search Marketing handbook from the IAB website