Feeling like road kill on the information super highway? Let *Clarity In Marketing steer you to the essential information growing businesses need to acheive effective marketing and greater productivity.
Entries in Retail (1)
New research by Clarity into opportunities for ethnic food and drink brands in the UK
June 25, 2008 
As members of the Turkish British Chamber of Commerce and Industry (TBCCI), we were asked to present at their Second Food Initiative Seminar. The event looked at the spread of Turkish food culture, standards, importation, organic production, branding, regulatory and marketing aspects for establishing Turkish food and drink brands in the UK.
Our presentation focused on the UK consumers' point of view and identified trends and opportunities for Turkish food and drink brands in the UK. For the presentation we undertook an online survey to gauge the awareness and perception of Turkish food and drink amongst UK consumers. You can view a copy of the presentation given at the TBCCI seminar by Clarity's Gillian Angel and a copy of the survey results below. Both should provide very interesting reading for anyone looking to establish ethnic food or drink brands in the UK.
- [Turkish Version] What do UK Consumers Want?
If you'd like find out more about establishing brands in the UK market or would like to understand the UK perceptions of and opportunities for your brand please contact Gillian Angel at Clarity In Marketing.
If you are a member of the Turkish British Chamber of Commerce and Industry we offer a UK Consumer and Marketing Benchmark service at a specially reduced rate. Please contact Burhan Aytac.