*Clarity In Marketing

With predictions of an economic downturn rife you should be looking for new markets where your products or services. One option is the international market. Selling to other countries is not without challenges of course. This article looks how best to get into the search results in other countries.

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According to the National Federation of Enterprise Agencies (NFEA), business owners should not slash marketing budgets in order to cut costs, despite economic instability. Instead, we suggest they should be looking to get a better return from their marketing. Read our tips for making your marketing more effective.

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The Internet Advertising Bureau (IAB) has produced a free handbook detailing all of the latest and advanced techniques marketers should be aware of - all explained in a simple, frank manner.

Search marketing is the largest form of internet advertising and has become a significant medium in its own right worth over £1.5 billion in the UK alone. It now has a fundamental place in the marketing mix, yet it can still be a confusing format to understand because it is constantly evolving.

Here's some interesting search marketing facts from the handbook:

• Between July 06 – June 07 paid for search became a £1.4 billion pound medium in the UK, accounting for 57.1% of the total amount of money spent on online advertising.
• In July 2007 28m people visited a search engine in the UK and 26.2m of these clicked through onto a site.
• This equates to 90% of the internet population visiting a search engine and 83% clicking through. 
•  There were 1.4bn search queries carried out in the UK in July 2007.
• On average, there are 3.3 click throughs per search session.
• Search revenues in the first half of 2007 reached £762m

Download the Advanced Search Marketing handbook from the IAB website

Website projects increasingly involve updating or replacing existing sites. For our clients - and I'm sure everybody else's - producing sites that are 'search engine friendly' is an essential requirement. Yet many organisations risk loosing the search engine rankings and referring links from other sites that they have already built up. The result can be a significant drop in traffic and a long battle to reclaim your listings. Surprisingly, this can be easily and cheaply avoided by setting up '301 - Moved Permanently' and customised '404 - Not Found' error messages.

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SEO (search engine optimisation) is about achieving good natural search results for your web pages. It’s a tricky but important task that should be part of your marketing mix. In this article Clarity's Mike Lewis looks at SEO best practice your website authors should incorporate to improve your natural search rankings.

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