Market research

At Clarity In Marketing we see market research as a means to an end. That ‘end’ is growing your business by targeting and prioritising your marketing and identifying new opportunities.

Using our years of experience as both client and agency, we combine online surveys, interviews, focus groups and desk research to quickly and cost effectively gather the data you need. We then draw out the conclusions and recommend specific actions that will deliver tangible benefits to your business.

Using market research to grow your business

We have undertaken market research for clients in sectors as diverse as accountancy, retail and dotcom to help them grow and develop their businesses. Recent examples include:

  • Gauging the level of support for the existing brand and beginning the process of establishing the brand values
  • Comparing internal brand perceptions against client and other stakeholder perceptions to identify the contributions and barriers it presents to growth
  • Improving internal and external communications by testing (and stimulating) interest in different topics and mediums
  • Establishing how a business and the people within it are performing, identify weaknesses to be addressed and creating a benchmark to monitor improvement
  • Identifying processes and attitudes that make parts of a business highly successful so they can be modelled and applied by the rest of the organisation
  • Gaining immediate feedback on a current topic or challenge allowing businesses respond quickly to changing competitive environments
  • Exploring and monitoring customer service issues and identifying opportunities to increase customer retention
  • Gathering feedback from exhibitions and events while providing another opportunity to generate leads
  • Generating press coverage and enhancing brand perceptions by becoming an industry spokesperson through regular online customer panels

Discover the business benefits of market research

If you would like to find out how targeted research can help you to grow your business please call Gillian Angel or Mike Lewis on 020 7520 9404 for a no-obligation chat. Alternatively email us.